SOFT SAVING: A GENERATIONAL WAKE-UP CALL

Soft Saving: A Generational Wake-Up Call

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success adhered to a familiar pattern: make steadily, conserve strongly, get a home, and prepare for retirement. Yet Gen Z is approaching cash with a fresh viewpoint. Instead of concentrating only on long-lasting build-up, this generation is prioritizing balance, well-being

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